If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk
I clicked this link because I was interested in knowing the lessons from the New York Times social media desk. We often talk about the New York Times in class so I thought it would be helpful for class discussion to read. Even though it is from 2014, I still decided to use it because I think the lessons learned are applicable today and it is interesting to read how they came to navigate their twitter in the beginning that is so well run today.
I thought the headline was SEO-friendly because it is enticing. It already gives you one of the lessons learned (If tweet worked once, send it again) by giving you one already you already feel connected and as if you know something from behind the scenes of the New York Times news desk.
The lead was beneficial in that they talked first about how the New York Times had to expand their social media office regarding positions and work put into their social media presence. This information alone predicted how social media has grown to what it is today. Today businesses depend on their social media platforms like twitter to keep their audiences updated and businesses known. There are social media departments and jobs that are dedicated to a brand’s social media.
The nutgraph explains what the article would entail. It consists of The New York Time’s idea to reflect on what worked and didn’t work and share it. I think this is a great idea to reflect on social media because social media has changed journalism so much. It would be interesting to hear how other news sites or networks have grown with social media and how they adapted and what they thought worked well or didn’t work along the way. This article has me thinking about Ole Miss social media. How we have adapted to it and used it to help our university recruiting wise and other ways. I wonder what were our most successful tweets? It has me thinking.
I liked how honest they were in the story. They admitted when they were wrong and how they got better. I also liked the multimedia they used by pulling the tweets into the story for the viewers to see. It was interesting how the print headlines differed from the twitter headlines. Overall, a really great read for anyone who is interested in social media like me.